2014-05-06

"ABOUT" packaging awarded the Good Design prize

On May 6th, the creators of "ABOUT" brand name, owned by AB "Utenos trikotažas", visited the President's Office. The President of Lithuania Dalia Grybauskaitė awarded them for the underwear packaging "ABOUT", reflecting the Good Design in Lithuanian tradition.

Creators of Lithuanian industrial design keep having ideas and are capable of turning them into reality. We indicate more and more examples of successful collaboration between artists and manufacturers each year. "Innovations and creativity help in strengthening country's competitiveness and glorifying Lithuania" – said the President when awarding the winners.

"ABOUT" brand name idea is functionality and minimalistic outfit design, and clothing materials enriched with special additives giving fascinating optional clothing features. The packaging - white, clean, highlighting the product features has been selected for that reason. For instance, beeswax, aloe or silk protein softeners have skin treating and anti-bacterial effect, silver ions protect from odours, and thermo insulating materials for active recreation regulate temperature on skin surface.

Design contest "Geras Dizainas" (Good Design), organized by the association "Dizaino forumas" (Lithuanian Design Forum) and supported by the Ministry of Culture, is a national Lithuanian companies' and designers' works' contest aimed at discovering and indicating the best design in the country.

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